As a musician? there?s one thing you want to do? play your music. While you know it?s vital to your success, you simply don?t want to spend your time doing mundane tasks. Truth is, it takes a lot of time to run a business; and since time is money, the less time we spend doing the simple takes, the more time we will have to increase our income or to spend on our leisure time activities. Fortunately, many simple tasks can be automated, especially if your business model is an online business. An autoresponder is one of the most popular website automation tools, used to promote products and services or to keep in touch with your customers and fans. It is so simple to use that anyone can do it? you simply create a few messages,?then cut and paste these into your autoresponder program. When someone clicks on your link, or sends an email to the autoresponder address, the correct, timely response will be ?automatically? generated.The autoresponder can also be used to send out receipts, grant customer access (with login information), deliver information that has been purchased from your website and to send a ?thank you? message when a purchase has been made and informing them of similar or related products or services that they may be interested. The beauty of this is? that while all of this ordering is going on, and these important customer service emails are being sent, you can be off playing your heart out in front of a bunch of delirious fans! The more automation you can integrate into your online business, the better off you will be. I?m sure you can see how using an autoresponder can help your own music business. Your fans will get constant updates on your music, your tours and new releases. They?ll love you all the more for staying in touch. And you?ll have more time to be the star. It?s a win-win situation.There are two main decisions to be made when integrating autoresponders into your marketing plan 1) you may install your own software or, 2) you may use the services of sites such as aweber or getresponse. For most people, the second option is better. There are several reasons this is the better choice, primarily because the autoresponder services are inexpensive?they are not blocked by spambots and they?re easy to use.Whichever method you use? you really should make implementing autoresponders a priority for your website. It will increase your customer base and keep them coming back for more.
About the Author
CL deals in all aspects of the music industry from audio and video production to marketing and promotions. He is currently working on projects involving internet television, internet radio and live music performances across the United States. His primary focus is the independent music community. Visit his website at http://www.musicindependenceonline.com for more information.
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